The act of selecting a small handful of pre-existing items and pretending their assembly is an act of high artistic design, usually to avoid paying for new content.
What they actually mean
We copy-pasted five articles we found on Google.
Heard in the wild
We have curated a bespoke collection of thought pieces for our newsletter.
A low-stakes promotional trial designed specifically to shield the brand team from accountability when a campaign fails to yield any measurable results.
"We're treating this new virtual reality campaign as a test-and-learn opportunity for the quarter."
Translation
"We have spent fifty thousand pounds on a platform we don't understand, and we have no idea if it worked."
A collaborative exercise wherein clients are gently guided to do the agency's creative work for them, thereby pre-emptively insulating the agency from any future blame.
"Let's run a workshop to co-create the new brand messaging."
Translation
"If this logo is dreadful, remember that you drew it."
The practice of placing unprompted, company-branded merchandise directly onto employees' workspaces to foster synthetic enthusiasm.
"We're coordinating a desk drop of reusable bamboo coffee cups to align everyone with our new sustainability pillars."
Translation
"Please accept this cheap plastic container in lieu of a pay rise."