To place a placeholder event in a calendar with the tacit agreement that it will be immediately deleted the moment a more attractive or lucrative option presents itself.
What they actually mean
"I will cancel this on Thursday morning."
Heard in the wild
"Let's pencil in a coffee next Thursday afternoon."
A governing body of senior executives assembled to receive highly polished slides, debate minor formatting choices, and dilute all operational accountability.
"We need to get sign-off from the SteerCo before we can progress to the implementation phase."
Translation
"A committee designed to ensure no single individual can be blamed when this goes wrong."
The delicate art of lowering a client's hopes to a level where meeting them requires only a fraction of the promised effort.
"I think we just need to manage expectations around what is achievable by Friday."
Translation
"We haven't started, and it will be late."
The practice of forcing two entirely unrelated departments into a meeting room in the vague hope that their proximity will spontaneously generate a profitable idea.
"We need to cross-pollinate the compliance team with our creative designers to see what sparks fly."
Translation
"Neither team has any idea what the other does, but it makes the calendar look busy."