Boots on the Ground
People physically doing the work on-site, as opposed to those directing from a distance.
What they actually mean
Someone else should drive there.
Heard in the wild
"We need boots on the ground in store."
People physically doing the work on-site, as opposed to those directing from a distance.
What they actually mean
Someone else should drive there.
Heard in the wild
"We need boots on the ground in store."
A product sold at a deliberate loss to lure customers into a store, in the optimistic hope they will also buy a heavily marked-up velvet cushion.
"We’ll use the luxury hand soap as a loss leader to drive footfall to the homeware aisle."
Translation
We are giving away soap in the hope they buy a £400 brass giraffe.
To put in more effort than seems mathematically possible, used to describe strong commitment.
"We need 110% this weekend."
Translation
Unpaid overtime, framed as spirit.
Working out how few people you can roster and still open the doors.
"Capacity planning says we're fine with two on tills."
Translation
Deliberate understaffing.